Every year business schools
receive thousands of applications from aspirants across the globe for
the programs they have on offer. From this large pool, they have to
shortlist a fraction which then makes it to the further rounds of the
admission process.
The increase in the popularity of
admission consultants and the easy availability of the same has made
the process of applying slightly easier for the aspirants. However, the
admissions committee is definitely not amused with the quality of essays
that the participants are presenting to them.
In times, when application essays
are available for sale and information is freely available on the
Internet, the authenticity of these essays is often questionable and
there have been instances where applicants have been rejected on the
grounds of plagiarism. Also understanding the candidate on the basis of
such essays becomes extremely difficult.
A few international B-schools
have introduced a video component in their application. The candidates
have to submit a written essay earlier and then attempt the video
section. In the video section, aspirants will get a question that is
randomly generated and they will be given a few seconds to think over it
and then answer the same. The questions would be innovative and
personalized on the basis of the information the candidate has provided
in their resume.
There have been instances where
applicants were not able to give the video application as they did not
have access to advanced technology. Therefore, there is a concern
amongst certain institutes about losing out on a good candidate.
Authorities know that with the
passage of time the questions would be freely available on the net and
again the same old story will surface. It calls for a continuous and an
innovative strategy to shortlist and select candidates for the programs.
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