The world of workplaces has undergone dynamic changes in the past few years with ethical, moral, environmental and sustainability issues doing rounds of the busy and ambitious corporate corridors. A company or an organization no more stands for mere products, sales, and revenue. It stands as a brand today. The value of this brand is dependent on many factors and amongst them Corporate Social Responsibility (CSR) is turning out to be a game changer. B-schools design and focus on training their applicants in a way that would give them options when they step out into the tough corporate world.
CSR reflects the onus of the organization, corporation or company to imbibe and respect the principles of ethics, morals and sustainability to the employees. The treatment meted out by the employees to a great extent affects the fabric of the company and consequently affects the brand name or image. B-schools have been stressing on educating the students about CSR and have managed to receive good responses from the same because of two important factors. With the created awareness about the CSR issues, there are many students who are willing to take off-beat career paths with non-governmental organizations and CSR departments of major companies.
Another riding factor is that most of the organizations, be it small players or multinationals today are willing to invest in CSR as their image is associated with it. Hence, students don’t mind taking this path as corporates are ready to pay huge sums of salaries to CSR employees and heads in their organizations. There is a lot of scope for work and growth in the CSR departments of organizations leaving students with no complaints for entering this sector. Business schools are taking up CSR seriously as the demand for CSR specialized students have been increasing and so are the companies’ demands for accountability, responsibility and transparency.
CSR departments offer students with a totally new set of responsibilities. It is no more about charity and visibility of an organization in the world, but rather a strategic move that can dictate investor relations and employee performances as well as company targets and achievements in all spheres. Philanthropy is just a part of the many activities conducted by CSR employees. It includes involving ancillary industries along with employee social and economic benefits in the final game plan of the company.
Amongst the good international B-schools offering good CSR courses to MBA students are Stanford, Harvard and Wharton. In India, some B-schools offer detailed two year MBA programs in CSR and ancillary field assisting students to develop a career in them. Amongst the few sought after B-schools in this field include the Narsee Monji Institute of Management Studies (NMIMS) and the Entrepreneurship Development Institute of India.
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