The significant element that revolutionized marketing is the digital medium. This medium encompasses social media, mobile display, mobile phones, tablets, and computers etc. as the prime vehicles of marketing. Marketing, the old method of going door-to-door if low cost and television commercials if higher costs; are replaced by straits never thought of earlier. Digital marketing is on an upsurge and is anticipated to rise even more. The rationalization being that digital marketing is a product of the technology and technology is here to stay; it is always going to see an increasing trend. Thus logically, digital marketing too will continue to the witness the rising trend in its utility as and popularity in tandem with the spurt in technology.
This is a fact that is discernible, but the question is why? What makes digital marketing a favourite? There are many reasons why it has gotten so popular. Let me name a few that the MBAupdates team landed up discussing the other day mba. Corporate, organization or product visibility was one of the top reasons as researched. Digital marketing if nothing surely gets the names of the products registered in the minds of the consumers. It increases awareness about the product offering space for strategic branding of the same. If it increases visibility, no doubt, it increases the sales of the products as well as the revenues. However, the most important factor was cost effectiveness. In times like these, when companies and organizations are contemplating cost cuts, digital marketing is a safe and cheap tool of marketing. Top bosses are leading a difficult life where they are loaded with double sales and revenue targets with limits and restrictions. This makes it a great marketing tool irrespective of the troughs and cliffs of the economic market. Another quantitative feature of measurability makes it an answerable tool, making it traceable for corporates. These digital gears are flexible in use and can be used anytime and anywhere. The company and product are easily accessible where the social media tools offer open ended platforms of debate, review, suggestion and criticism for the products. Thus, this leaves us with no doubt about the complete effectiveness of the digital media apparatuses. However, read on to find another country-specific view below mba.
Digital IQ Index Survey, in Australia accompanied by the Sydney-based digital learning company Digital Chameleon, showed that marketers are not equipped with sufficient skills to avail the marketing tools available for free in the market. Taking this research finding into consideration one must know that the Indian target audience is informal in nature, most of the population is rural who does not even have access to the tools of marketing like mobile phones, internet and computers. This lands up with a very essential question on whether digital marketing can enter the informal Indian market and will the efficacy of marketing tools continue to deliver the same results? Is digital marketing really on the rise, pan-India?
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