In today’s age what is not dependent on reputation? This essential image of the company is maintained by none other than the public relations (PR) department. This department is in reality the most important division as it is ever ready to make the image even better and or quick in reprimanding it if it gets damaged. Public Relations are also called reputation management and corporate communications that strengthen and look after the relation between the corporate in question and the public domain of the external world at large. Universities abroad have been pushing for public relations to be a part of the curriculum. Communication by companies whether small and medium scale or even listed companies is treated as the most important skill under scope of public relations. MBAupdates cites a few reasons marking the importance of PR In the curriculum of an MBA program.
Emergency Communiqué
Companies often get caught in controversies, over policies, rule amendments, employee crisis etc. This is the time the PR team can come handy is solving issues related to the reputation, public safety and other such crisis spills. They become immediate advisors to the head honchos, CEOs etc. PR professionals are mostly MBA students who have an all-round knowledge sphere that include domains of law, political and other corporate communication.
Media Relations
Most of the corporates have a public identity that is significantly inclusive in the growth of the company. The credibility of any company is dependent on its image. PR handles this image, hones it and protects it to keep it tandem with the growth potential and the objective of the organization. The media being a prime mover of news, positive or negative can be controlled by the PR team which looks after media inquiries and settles investor doubts regarding floating news in the market. PR teams designate spokesperson, the most knowledgeable about the company to look after any communication outlet through new broadcasts, newspapers, radio or television show.
External Relations
External is this reference could include the customers or clients of the organization, the media. The governmental organization, the related social responsibility centres etc. This includes making newsletters, printed material, brochures, etc. It also includes social media presence if it falls within the marketing spectrum of the company, emails regarding products, market and public inquiries of all sorts, attending calls from the dignitaries, and taking charge of all the possible events, starting from organizing to the entire activity of planning the same.
Thus, the two main tasks include communication and relationship building and maintaining. These are the two main pillars that each company is dependent on. This makes it very essential for PR to be included as a part of any MBA curriculum in the world.
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